Inbunden, Engelska, 2010

SAGE Handbook of Public Relations

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Beskrivning

An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. Key FeaturesPresents major theories in the words of the leading advocates for each theoryCovers the full range of theory, research, and practice in the disciplinePositions public relations as a positive force to help make society more fully functionalChallenges academics and practitioners to identify best practices that can inform the work of those in the profession

Produktinformation

Utgivningsdatum: 2010-09-29
Mått: 177 x 254 x 47 mm
Vikt: 1 530 g
Format: Inbunden
Språk: Engelska
Antal sidor: 792
Upplaga: 1
Förlag: SAGE Publications Inc
ISBN: 9781412977807
Utmärkelser: Winner of NCA PR PRIDE Awards: Best Scholarly Book 2010

Utforska kategorier

Försäljning och marknadsföring

Mer information

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Recensioner i media

"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline."

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