Role of Language and Corporate Communication in Greater China

From Academic to Practitioner Perspectives

Inbunden, Engelska, 2015

AvPatrick P.K. Ng,Cindy S.B. Ngai,Patrick P. K. Ng,Cindy S. B. Ngai,Patrick Ng,Cindy Ngai

709 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region.

Produktinformation

Utgivningsdatum2015-06-01
Mått155 x 235 x 21 mm
Vikt588 g
FormatInbunden
SpråkEngelska
Antal sidor258
Upplaga2015
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783662468807

Tillhör följande kategorier

Part One: Development of the CC Profession.- The Development of the Corporate Communication Profession in Hong Kong.- A Review of Corporate Communication Practices and Trends in the US and China.- Becoming a Successful Corporate Communication Practitioner in International Business Consultancy.- Part Two: Bilingual Practices in Development of the CC Profession.- Corporate Communication.- Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus.- Communication Styles Embedded in the Bilingual E-messages of Corporate Leaders in Greater China.- Translation Strategies in Corporate Communication.- Part Three: Corporate Social Responsibility.- Communicating Corporate Social Responsibility in Singapore: Towards More Effective Media Relations.- The High-hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry.-Corporate Social Responsibility in a U.S. Context.- Part Four: Employee Communications.- Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China.- Can Internal Communication Drive Business? An overview of its strategic values and practice tips.- Media Discourse & Persuasive Communication.- Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo.- Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts.