Rise of Spanish Multinationals

European Business in the Global Economy

Häftad, Engelska, 2011

Av Mauro Guillén, University of Pennsylvania) Guillen, Mauro (Wharton School, Mauro F. Guillen, Mauro Guill N.

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Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefónica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillén offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.

Produktinformation

Utgivningsdatum2011-05-05
Mått152 x 229 x 16 mm
Vikt400 g
FormatHäftad
SpråkEngelska
Antal sidor292
FörlagCambridge University Press
ISBN9781107402713

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Entreprenörskap inom Ekonomi och ledarskap

Preface; 1. Spanish firms come of age; 2. The nature of the multinational firm; Part I. The Process: 3. The family-controlled and worker-owned multinationals; 4. Deregulation, oligopolistic competition, and internationalization; 5. The Spanish banks go global; Part II. The Consequences: 6. Spain's new financial role in the global economy; 7. Foreign policy and international stature; 8. Spain's enduring image problem; 9. Public opinion, the labor unions, and the multinationals; 10. Europe, Spain, and the future of its multinational firms; Appendix: data and sources; Bibliography; Photographs; Index.

Review of the hardback: 'This fascinating book constitutes the best documented and richest analysis to date of the economic, social and political causes and repercussions for both Spain and Europe of the rise of the Spanish multinational firm. Of great value not just to readers interested in the Spanish economy but also to all those who want to better understand the process of globalization.' José Viñals, Director General, Bank of Spain