Research Paradigms, Television, and Social Behaviour

Häftad, Engelska, 1997

AvJoy Keiko Asamen,Gordon L. Berry,Joy K. Asamen,Gordon L. Berry

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Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

Produktinformation

Utgivningsdatum1997-11-26
Mått140 x 216 x 24 mm
Vikt620 g
FormatHäftad
SpråkEngelska
Antal sidor440
Upplaga1
FörlagSAGE Publications
ISBN9780761906551

Tillhör följande kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Research Paradigms, Television and Social Behavior - Gordon L BerryThe Complexities of Studying a Complex MediumTelevision Research - George ComstockPast Problems and Present IssuesPART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONMajor Paradigms and Issues in Television Research - Edward L PalmerField of Dreams, World of RealitiesDesigning Experiments on Television and Social Behavior - L Monique Ward and Patricia M GreenfieldDevelopmental PerspectivesQuasi Experimental Research on Television and Behavior - Tannis M MacBethNatural and Field ExperimentsClass, Communication and the Black Self - Richard L AllenA Theory OutlinePART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONQualitative Approaches to the Study of the Media - James A AndersonTheory and Methods of Hermeneutic EmpiricismTaking the Interpretive Turn - Thomas R Lindlof and Timothy P MeyerQualitative Research of Television and Other Electronic MediaPART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISIONThe Analysis of Television Content - Carolyn A Stroman and Kenneth E JonesIntersection of Instructional Television and Computer Assisted Instruction - Kevin A ClarkImplications for Research ParadigmsBarney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G SingerEvaluating the Quality and Effectiveness of a Television Series for Preschool ChildrenStudying Television Violence - John P MurrayA Research Agenda for the 21st CenturyEPILOGUEResearch Paradigms, Television and Social Behavior - Joy Keiko AsamenA Scientist′s Contribution to Initiating Social Change