Remaking France

Brian A. McKenzie teaches history and comparative government at Maynooth University. His work has previously been published in French Politics, Culture, and Society and presented at a number of professional conferences.

• List of Tables and FiguresList of AbbreviationsAcknowledgementsIntroductionChapter 1. France, the United States, and the Development of U.S. Public DiplomacyChapter 2. “The True Face of the United States” American Exhibits in France, 1948–1952Chapter 3. The Marshall Plan and Transatlantic TourismChapter 4. The Labor Information Program: “An Information Panzer Force”Chapter 5. The Makers of StoriesConclusionBibliographyIndex

"A useful, well-researched monograph … [that connects] the policy of Americanization that Marshall Planners overtly laid out in the late 1940s to its actual implementation as a form of cultural power. This is an aspect of the Marshall Plan experience that is often completely absent from the earlier cold-war focused scholarship."  ·  H-France"This study opens up fascinating terrain for further critical evaluation in France and Western Europe."  ·  International Studies Review"An intriguing analysis of the postwar Marshall Plan as a form of public diplomacy to win the hearts and minds of the recalcitrant French. It is a timely study given the current calls for a revival of the Marshall Plan as part of American global strategy… Rich and convincing evidence of the bureaucratic turf battles, the haggling between European recovery agencies, the naive propaganda experiments...There is much to learn from this book about what happens when foreign policy distorts into a vision of American national culture as a transformative model for the rest of the world."  ·  American Historical Review