bokomslag Nation Branding in Modern History

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300 sidor
2020

A recent coinage within international relations, nation branding designates the process of highlighting a countrys positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Författare: Carolin Viktorin, Jessica C E Gienow-Hecht, Annika Estner, Marcel K Will
Illustratör: 4 illustrations
Format: Pocket/Paperback
ISBN: 9781789207934
Språk: Engelska
Antal sidor: 300
Utgivningsdatum: 2020-11-01
Förlag: Berghahn Books