Ennis Edmonds provides a lucid and thought-provoking argument for how Rastafari has become established as a mainstay in Jamaican culture. Modifying Weberian notions of routinization and charisma, Edmonds demonstrates how Rastafari symbols have permeated Jamaican society, ensuring the continued existence of the movement despite its minimal formal structure. Rastafari is important not only to scholars of Caribbean religions, but to anyone interested in how new religions find a stable place in society.