Public Influence

A Guide to Op-Ed Writing and Social Media Engagement

Inbunden, Engelska, 2019

Av Mira Sucharov

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How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

Produktinformation

Utgivningsdatum2019-01-04
Mått157 x 231 x 20 mm
Vikt460 g
FormatInbunden
SpråkEngelska
Antal sidor277
FörlagUniversity of Toronto Press
ISBN9781487587468

Tillhör följande kategorier

Kreativt skrivande inom Sprak och ordbocker
Medievetenskap inom Samhalle och politik

1. Introduction2. Saying What You Want to the Right Audience3. Developing Ideas and Pitching an Op-Ed4. Writing an Effective Op-Ed and Managing the Ensuing Conversation5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets6. Striking an Effective Online Voice7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience8. What You Need to Know about Political Labels9. Sharpening Your Public Engagement10. Dealing with Social Media Blowback11. Navigating Personal Relationships through Political Debate12. ConclusionAppendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)