Power Performance

Multimedia Storytelling for Journalism and Public Relations

Häftad, Engelska, 2011

Av Tony Silvia, Terry Anzur, USA) Silvia, Tony (University of South Florida, USA) Anzur, Terry (Terry Anzur Coaching Services

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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the cameraIncludes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-cameraIncorporates profiles of leading multimedia journalists and public relations practitionersAddresses the key ethical issues for the professionOffers practical advice for putting presentation skills to workStorytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Produktinformation

Utgivningsdatum2011-04-19
Mått191 x 246 x 18 mm
Vikt581 g
FormatHäftad
SpråkEngelska
Antal sidor296
FörlagJohn Wiley and Sons Ltd
ISBN9781405198691

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Media och underhållning inom Ekonomi och ledarskap

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001). Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

About the Authors. Foreword by Lester Holt, NBC News/MSNBC.Introduction.1 The Role of the Storyteller.Profile: Brian Williams, NBC News.Resource: IJPC.org, The Image of the Journalist in Popular Culture.2 Reporting Stories across Media.Profile: Linda Hurtado, WFTS-TV.Profile: Casey Cora, http://oakpark.patch.com.3 Writing the Story for Print and the Web.Profile: J.R. Raphael, Contributing Editor, PC World.Profile: Eric Deggans, St. Petersburg Times and tampabay.com.4 Video Storytelling on the Air and on the Web.Profile: Joe Little, KGTV-TV San Diego.Profile: Jessica Yellin, TV Reporter, CNN.5 Presenting the Story on Camera, on Air, and Online.Profile: Poppy Harlow, CNNMoney.com.Profile: Owen J. Michael, KABC-TV.6 Practicing Public Relations in a Multimedia World.Profile: James Lee, Lee Strategy Group.Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.7 Ethical Journalism in Multicultural Media.Profile: Corey Flintoff, National Public Radio, www.npr.org.Profile: Frenita Buddy, Hope Channel.8 Putting Your Skills to Work.Profile: Kris Van Cleave, WJLA-TV.Profile: Lila King, Senior Producer, CNN.com.Index.

"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)