Helen Kennedy is Professor of Digital Society at the University of Sheffield, UK. She has researched and published widely across the field of digital media, from web homepages to data visualisations, from race, class, gender inequality to learning disability and web accessibility, from web design to social media data mining.

• 1. Social media data mining becomes ordinary.- 2. Why study social media data mining?.- 3. What should concern us about social media data mining? Key debates.- 4. Public sector experiments with social media data mining.- 5. Commercial mediations of social media data.- 6. What happens to mined social media data?.- 7. Fair game? User evaluations of social media data mining.- 8. Doing good with data: alternative practices, elephants in rooms.- 9. New data relations and the desire for numbers

"I am grateful that this book highlights so many aspects of social data mining, including the quantified self movement and the Seeing Data project that identify ways in which ordinary citizens can engage more with the politics of data mining ... . Media studies students and professors seeking a snapshot of scholarship on social media data mining will find this text incredibly helpful as an aggregator of a vast and ideological varied body of scholarship." (Daniel Keyes, PsycCRITIQUES, Vol. 61 (51), December, 2016)

Helen Kennedy is Professor of Digital Society at the University of Sheffield, UK. She has researched and published widely across the field of digital media, from web homepages to data visualisations, from race, class, gender inequality to learning disability and web accessibility, from web design to social media data mining.

• 1. Social media data mining becomes ordinary.- 2. Why study social media data mining?.- 3. What should concern us about social media data mining? Key debates.- 4. Public sector experiments with social media data mining.- 5. Commercial mediations of social media data.- 6. What happens to mined social media data?.- 7. Fair game? User evaluations of social media data mining.- 8. Doing good with data: alternative practices, elephants in rooms.- 9. New data relations and the desire for numbers

"I am grateful that this book highlights so many aspects of social data mining, including the quantified self movement and the Seeing Data project that identify ways in which ordinary citizens can engage more with the politics of data mining ... . Media studies students and professors seeking a snapshot of scholarship on social media data mining will find this text incredibly helpful as an aggregator of a vast and ideological varied body of scholarship." (Daniel Keyes, PsycCRITIQUES, Vol. 61 (51), December, 2016)

Helen Kennedy is Professor of Digital Society at the University of Sheffield, UK. She has researched and published widely across the field of digital media, from web homepages to data visualisations, from race, class, gender inequality to learning disability and web accessibility, from web design to social media data mining.

• 1. Social media data mining becomes ordinary.- 2. Why study social media data mining?.- 3. What should concern us about social media data mining? Key debates.- 4. Public sector experiments with social media data mining.- 5. Commercial mediations of social media data.- 6. What happens to mined social media data?.- 7. Fair game? User evaluations of social media data mining.- 8. Doing good with data: alternative practices, elephants in rooms.- 9. New data relations and the desire for numbers

"I am grateful that this book highlights so many aspects of social data mining, including the quantified self movement and the Seeing Data project that identify ways in which ordinary citizens can engage more with the politics of data mining ... . Media studies students and professors seeking a snapshot of scholarship on social media data mining will find this text incredibly helpful as an aggregator of a vast and ideological varied body of scholarship." (Daniel Keyes, PsycCRITIQUES, Vol. 61 (51), December, 2016)