“In an American society eager to become post-racial, Yadon shines a spotlight on an unspoken truth but hidden reality for many: skin tone matters. Yadon delivers a powerful and convincing political story of how one’s blackness shapes their lived experiences. The book is rich in its theoretical development, encompassing in its empirical execution, and profound in its significance for American society. It will be read, debated, and lauded for years to come.”