Political Economy of Sport

DOUGLAS BOOTH Professor of Sport and Leisure Studies, University of Waikato, Hamilton, New ZealandTIMOTHY CHANDLER Professor of Sport Studies in the School of Exercise, Leisure and Sport and Associate Dean for Graduate Studies in the College of Fine and Professional Arts, Kent State University, Ohio, USAMARK FALCOUS Lecturer in Sport and Leisure Studies, School of Physical Education at the University of Otago, Dunedin, New ZealandRICHARD GIULIANOTTI Senior Lecturer in Sociology at the University of Aberdeen, UKC. MICHAEL HALL Professor in the Department of Tourism, University of Otago, Dunedin, New ZealandJOHN HORNE Senior Lecturer, Scottish Centre for Physical Education, Sport and Leisure Studies, University of Edinburgh, UKBRETT HUTCHINS Teaches Sociology and Media Studies at the University of Tasmania, AustraliaTARA MAGDALINSKI Senior Lecturer in the Faculty of Arts and Social Sciences, University of the Sunshine Coast, AustraliaWOLFRAM MANZENREITER Teaches Modern Japanese Society at the Institute of East Asian Studies, University of Vienna, AustriaMURRAY PHILLIPS Teaches Sport Studies, School of Human Movement Studies, University of Queensland, AustraliaBOB STEWART Associate Professor of Sport Management, Victoria University in Melbourne, AustraliaGORDON WAITT Teaches Geography in the School of Earth and Environmental Sciences, University of Wollongong, Australia

• Preface and Acknowledgements Notes on Contributors Sport and International Political Economy: An Introduction; K.S.Schimmel PART I: TRANSNATIONAL ALLIANCES: MANUFACTURING, MERCHANDISING AND BRAND-NAME MARKETING IN THE SPORT INDUSTRY Playing an Aerial Game: the New Political Economy of Soccer; R.Giulianotti Recapturing Olympic Mystique: The Corporate Invasion of the Classroom; T.Magdalinski , K.S.Schimmel & T.J.L.Chandler PART II: ACTIVE MOMENTS: CAPITALIST PRODUCTION, CULTURAL CHANGE AND PATTERNS OF RESISTANCE Global Struggles, Local Impacts: Rugby League, Ruper Murdoch's 'Global Vision' and Cultural Identities; M.Falcous The Media Sport Cultural Complex: Football and Fan Resistance in Australia; M.G.Phillips , B.Hutchins & B.Stewart Paradoxes of Material Culture: The Political Economy of Surfing; D.Booth PART III: PLACE COMPETITION; SPORT MEGA-EVENTS AND URBAN DEVELOPMENT Selling Places: Hallmark Events and the Reimaging of Sydney and Toronto; C.M.Hall Public Policy, Sports Investments and Regional Development Initiatives in Modern Japan; W.Manzenreiter & J.Horne The 'Green' Games Sydney 2000 Played; G.Waitt Conclusion: The Political Economy of Sport in the Twenty-First Century; J.Nauright Index