Pharma, Prices and Power

Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future

Inbunden, Engelska, 2025

Av Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque, Horacio Falcao, Herve Lamarque

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mso-ansi-language: #1000;">The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations.

Produktinformation

Utgivningsdatum2025-06-11
Mått155 x 235 x 18 mm
Vikt510 g
FormatInbunden
SpråkEngelska
SerieFuture of Business and Finance
Antal sidor207
FörlagSpringer International Publishing AG
ISBN9783031939327

Tillhör följande kategorier

Miljöekonomi inom Ekonomi och ledarskap
Industrier och branscher inom Ekonomi och ledarskap
Samhällsmedicin och preventiv medicin inom Medicin
Affärsstrategi inom Ekonomi och ledarskap
Psykologi inom Psykologi och pedagogik

Horacio Falcão created Value Negotiation: How to Finally Get the Win-Win Right. Horacio won the Best Elective Professor of the Year at INSEAD 21 times, co-founded Value Negotiation (negotiation advisory), VN Tech (Negotiation SaaS), Qinect (AI in negotiation), and the INSEAD Negotiation and Conflict Management Collaborative.Rodrigo Gouveia is a Partner at Value Negotiation, teaching Negotiation at INSEAD as a visiting professor. Since 2013, Rodrigo has helped strategize and support negotiations for over a dozen pharmaceutical products across 25 countries and has taught Market Access Win-Win negotiation to more than 500 people in the pharmaceutical industry.Hervé Lamarque is a seasoned biopharma executive with leadership experience at companies including AstraZeneca, Bristol Myers Squibb, and Incyte Biosciences. He brings specific expertise in Pricing and Market Access strategy. Over the past 20 years, Hervé has led or participated in Market Access and pricing negotiations for more than 20 pharmaceutical products, with a track record of over 250 negotiations across more than 25 countries worldwide.