Peter Spurway's Practical, Powerful and Effective Guide to Media Relations

Too many people are afraid of the media. What do they want? What will they ask? Why can't they just leave us alone?Be not afraid. The answers to these and many other questions are inside. You can discern the media's motives. You can anticipate what they'll ask. And you can be well-prepared to answer their questions and advance your agenda.And it's not half as hard as you might think. A solid, professional working relationship with the media is in your best interests-especially when things go wrong. And they will go wrong.This practical, powerful, and effective guide will show you how to use the control you don't realize you have to manage your relationship with the media to your benefit and theirs. You will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.