Persuasion

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological questions.