Open for Business: An Introduction to the Real World

Häftad, Engelska, 2015

Av Horace Williams, Dane Galden, Williams Horace, Galden Dane, Williams,, Golden,

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Introduces today's time-starved college students to the world of business. Written by long-time college educators, this introductory level business textbook, provides all of the necessary information in an easily readable and retainable format.

Produktinformation

Utgivningsdatum2015-07-09
FormatHäftad
SpråkEngelska
Antal sidor277
FörlagKendall/Hunt Publishing Co ,U.S.
ISBN9781465276520

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Section 1 IntroductionChapter 1 Foundations of Business Learning ObjectivesOpening StoryWhat Is Business?Factors of ProductionThe Changing Nature of BusinessThe Basis of Our Free Market SystemOpen for Business in the Real WorldLooking AheadChapter SummaryReview QuestionsDiscussions QuestionsKey TermsWorks CitedChapter 2 Forms of Business Ownership Learning ObjectivesOpening StoryIntroductionSole ProprietorshipAdvantages of Sole ProprietorshipsDisadvantages of the Sole ProprietorshipsIndependent Contractors - One-Person CompaniesPartnershipsAdvantages of PartnershipsDisadvantages of PartnershipsDifferent Types of PartnershipsCorporationsAdvantages of a CorporationDisadvantages of a CorporationCorporate OwnershipDifferent Types of CorporationsOther Forms of BusinessOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 3 Business Law Learning ObjectivesOpening Story: LegalzoomIntroductionGeneral Business LawFederal Permits?Licensed, Bonded, insuredFederal and State Laws on AdvertisingFederal and State Laws on Privacy, Telemarketing, and Email MarketingFederal and State Laws on the EnvironmentAdditional Federal and State LawsCompany Transactions and CompetitionKickbacks and BribesCollusion, Antitrust, and Anticompetitive BehaviorThe Uniform Commercial Code (Ucc)Contracts and LiabilityTypes of ContractsContract RequirementsLiability for Breach of ContractLabor LawsThe Decision ProcessHiring PeopleCompensation and BenefitsHealth and SafetyTax, Accounting, and Bankruptcy LawsTax ConsiderationsAccounting PrinciplesBankruptcy SituationsOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 4 Ethics Learning ObjectivesOpening StoryIntroductionBusiness Ethics - Managing Ethical Dilemmas at WorkCorporate Social ResponsibilityOpen for Business in the Real WorldReview QuestionsDiscussion QuestionsClass ActivityKey TermsWorks CitedSection 2 PeopleChapter5 Leadership and Performance ManagementLearning ObjectivesOpening StoryIntroductionLeadershipElements of LeadershipLeadership StylesPlanningPerformance ManagementManagement ToolsOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsWorks CitedChapter 6 Human Resource Management Learning ObjectivesOpening StoryIntroductionHuman Resource FunctionsHuman Resource ForecastingRecruitmentKey ConsiderationsSelectionOrientation, Training, and DevelopmentRetention and MotivationAppraiseCorrective Action and SeparationOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 7 Organizational Structure Leaning ObjectivesOpening StoryIntroductionOrganizational StructureTypes of Organizational StructureOrganizational ChartDrivers of Organizational Structure and ChangeOpen for Business in the Real WorldReview QuestionsDiscussion QuestionsKey TermsChapter 8 Economics Learning ObjectivesOpening Story: the FedIntroductionBasic Economic theoryProduction Possibilities CurveEconomic SystemsFactors of ProductionEconomic ProsperityMacroeconomics Versus MicroeconomicsSupply and DemandDrawing the Demand CurveDrawing the Supply CurveSupply and Demand in BalanceShifting the Demand CurveShifting the Supply CurveCompetitionPerfect CompetitionMonopoliesMonopolistic CompetitionOligopoliesGovernment InvolvementPublic GoodsExternalitiesBusiness CyclesMacroeconomicsEconomic GrowthPrice StabilityFull EmploymentFiscal PolicyMonetary PolicyOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsSection 3 Business ProcessesChapter 9 Marketing Learning ObjectivesOpening Story: Geico insuranceIntroductionMarketing Your Products and ServicesCompetitive AdvantageTotal Product offerProduct Line, Product MixFour P's of MarketingProductPricePlacePromotionA Few More P'sPackagingPositioningPeopleSelling to Businesses Versus Selling to ConsumersBusiness to Consumer (B2c)Business to Business (B2b)Push Versus Pull MarketingThe Marketing UtilitiesPutting It All together to increase SalesOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 10 Production and Operations Management Learning ObjectivesOpening StoryIntroductionThe Production ProcessLocation - Location - LocationThe Technology DecisionFunctions of a Production Managers' JobTypes of Layouts IncludeThe Question of QualityThe Importance of SustainabilityOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 11 Global Supply ChainLearning ObjectivesOpening Story: Odw LogisticsIntroductionGlobal Supply ChainSupply Chain Management (Scm)OutsourcingOperations PlanningCost ConsiderationsBusiness PartnershipsLogisticsBasic Logistics Concepts: Warehousing and FlowsThird-Party Logistics (3Pl)Information Flows and ErpAdvanced Logistics Concepts: Transportation TerminologyStrategies for Global MarketsPreparing to Go GlobalLow-Risk Market EntryCommitting Some Resources to international MarketsHigh-Risk, High-Reward Market EntryBusiness of International TradeComparative AdvantageFree TradeTrade ProtectionismTrade DisputesForeign ExchangeOther international Economic ConsiderationsOpen for Business: Global Supply Chain in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsSection 4 Business DevelopmentChapter 12 Product Development and Design Learning ObjectivesOpening Story: 3-D Printing TechnologyIntroductionFiguring Out What People Want and NeedMarket ResearchCollecting DataMarket SegmentationProduct Development and DesignProduct DesignProduct AdaptationPricing StrategiesBreak Even AnalysisDetermining PricingPricing ObjectivesProduct Life CycleIntroductionGrowthMaturityDeclineLife Cycle ExamplesBcg Matrix (Or Growth-Share Matrix)Development OpportunitiesPlanning Possibilities and Potential ProblemsOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 13 Entrepreneurship Learning ObjectivesOpening StoryIntroductionWhat Is An Entrepreneur?Characteristics of An EntrepreneurOther Types of EntrepreneursStarting Your BusinessBuying a FranchiseMarketing Your BusinessWhy Differentiating Your Business Is ImportantFinancing Your BusinessSources of CapitalResources That Might Help YouOpen for Business: Entrepreneurship in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsChapter 14 Information Technology and E-Business Learning ObjectivesOpening StoryIntroductionInformation and DataThe Components of An Information SystemInformation System TypesThe Ethical Aspects of Information TechnologyRecovering From Data LossElectronic BusinessOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsWorks CitedSection 5 Business ControlChapter 15 Accounting Learning ObjectivesOpening StoryExplain the Importance of AccountingAccounting OverviewIntroductionCompliance LawAccounting ProfessionalsFinancial and Management AccountingIdentify the Users of Accounting InformationExplain the Rules That Govern AccountingGoverning OrganizationsAccounting Measurements, Concepts, and PrinciplesConcepts, Principles, and AssumptionsDescribe the Accounting Equation and the Functions of Accounting CycleThe Accounting CyclePrepare an income Statement, a Statement of Owner's Equity, a Balance Sheet, and a Statement of Cash FlowSample Financial StatementsOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsWorks CitedChapter 16 Financial ManagementLearning ObjectivesOpening StoryIntroductionUnderstanding the Functions of Money in BusinessFunctions of MoneyExplain the Importance of the Financial Banking SystemThe Financial SystemThrift Institutions and Commercial BanksThe Banking SystemCompounding interest, Apr, and ApyInterest-Bearing AccountsFdic and Federal Reserve SystemDiscuss Financial Markets and InvestmentsTypes of InvestmentsExplore the Impact of a Global Financial SystemExplain the Role of Strategic Planning in Financial ManagementDescribe Strategic PlanningThe Strategic Planning ProcessDefine the Organization's Vision and Mission StatementAssess the Organization's Competitive PositionSet Organizational Goals and ObjectivesCreate Strategies for Attaining and Sustaining a Competitive AdvantageDevelop An Action Plan for Implementing the StrategiesMonitoring the Strategic PlanOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsReferencesChapter 17 Risk Management Learning ObjectivesOpening StoryIntroductionSources of RiskPoor ManagementLegal/Regulatory EnvironmentCompetitive EnvironmentUnlimited LiabilityDealing With RiskAvoiding RiskReducing RiskAccepting RiskSharing RiskHealth CareÔÇöA Special CaseOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsClass ExerciseKey TermsWorks CitedChapter 18 Are You Open for Business? Learning ObjectivesOpening StoryIntroductionSucceeding in BusinessUnderstanding Your RoleUnderstanding the GoalsHard WorkMental ToughnessCustomer ServiceOpen for Business in the Real WorldChapter SummaryReview QuestionsDiscussion QuestionsKey TermsWorks CitedGlossaryIndex