Nice is Not a Biscuit

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all loyalty and success in equal measure. Do you aspire to the same, but worry that nice guys finish last? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetimes thought about the right way to do business. His 100 entertaining lessons include: How to be a boss and a human being at the same time Why trust in your brand is so precious How to gain a share of both heads and hearts Nice is not patting people on the head. Its every person respecting every other person. Do that and you create a great business. Its a credo for life.