New Semiotics

An Introductory Guide for Students

Häftad, Engelska, 2023

AvDavid Sless,Ruth Shrensky

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A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.

Produktinformation

Utgivningsdatum2023-01-02
Mått156 x 234 x 11 mm
Vikt295 g
FormatHäftad
SpråkEngelska
Antal sidor182
FörlagTaylor & Francis Ltd
ISBN9780367408435

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David Sless is the Founder and Director of the Communication Research Institute (CRI). Before leaving academia, he was Senior Lecturer in Verbal and Visual Communication at Flinders University South Australia, Visiting Professor Coventry University UK, and Adjunct Professor at the Australian National University Canberra and the University of Technology Sydney.Ruth Shrensky is a researcher and editor at the Communication Research Institute. Until her retirement from academia, she was Lecturer in English and Communication at the University of Canberra, then Academic Skills Adviser at La Trobe University Melbourne. She was awarded a PhD with distinction for her thesis The Ontology of Communication.

AcknowledgementsPrefaceChapter 1. Introduction: What is Semiotics?Chapter 2. Semantics, Syntactics, Pragmatics, and RulesChapter 3. Perception and PerceivingChapter 4. AffordancesChapter 5. Projecting and MeaningChapter 6. The Stand for Relation-LetnessChapter 7. Letness and MetaphorsInterlude 1: The Journey so far Chapters 1-7Chapter 8. The Boundary of Communication: The Reader's PositionChapter 9. Controlling MeaningChapter 10. Controlling Meaning?Chapter 11. Authortext, ReadertextInterlude 2: The Journey continues Chapters 8-11Chapter 12. Communication LandscapesChapter 13. The Author's PositionChapter 14. The Significance of PositionChapter 15. Letness, Chaos, and Communicating Chapter 16 Beyond Babel

A New Semiotics continues the journey started by David Sless with Learning and Visual Communication, 1981 and In Search of Semiotics, 1986.From reviews of In Search of Semiotics:"In Search of Semiotics is an important book. It is a controversial book. It may even interrupt some of the more impenetrable forms of semiotics that terrify students and academics alike."-- Keyan G Tomaselli, The University of Johannesburg and the University of KwaZulu-Natal"David [Sless] was one of the first to write clearly and accessibly about cultural semiotics: he argues fluently and provocatively, taking us on a lively intellectual journey that is far easier for readers to follow than most other books on the subject at the time."-- Susan Petrilli, University of Bari and Thomas A. Sebeok Fellow of the Semiotic Society of AmericaA New Semiotics is a clear-eyed, readable reassessment of interpretive semiotics. Written in a conversational style suitable for students, the book also delivers much for media researchers and practitioners to consider.Rodney G. Miller, The Communication Institute, USA