Neuromarketing
Exploring the Brain of the Consumer
Häftad, Engelska, 2016
1 959 kr
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
Produktinformation
- Utgivningsdatum2016-08-23
- Mått155 x 235 x 23 mm
- Vikt452 g
- FormatHäftad
- SpråkEngelska
- Antal sidor273
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783662501870