Neuromarketing
Exploring the Brain of the Consumer
Inbunden, Engelska, 2010
2 279 kr
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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
Produktinformation
- Utgivningsdatum2010-09-09
- Mått162 x 241 x 23 mm
- Vikt618 g
- FormatInbunden
- SpråkEngelska
- Antal sidor273
- Upplaga2010
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783540778288