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As neoliberal market policies become increasingly pervasive beyond economics, the concept of diversity has expanded from corporations to universities and colleges. By focusing on how neoliberal diversity operates at one small liberal arts college, author Bonnie Urciuoli explores the relationship between higher education and corporate practices, how liberal arts colleges recruit diverse students, and how those students’ lives are institutionally organized. Far from being synonymous with race or other forms of social difference, she finds, diversity is an institutional construct frequently contrasting with the reality of students’ lives within these educational spaces.
Bonnie Urciuoli is Leonard C. Ferguson Professor of Anthropology Emerita at Hamilton College. She has published extensively on linguistic and cultural anthropology, specializing in public discourses on race, class, and language, particularly the discursive construction of diversity in U.S. higher education. Most recently, she is the author of The Experience of Neoliberal Education (2018, Berghahn Books).
PrefaceAcknowledgmentsIntroduction: Diversity, Markedness, and the Liberal Arts CollegeChapter 1. What is Liberal Arts Education ‘For’? Becoming a Model Person: Higher Education and Unmarked Public SpaceChapter 2. Marketing and Admissions: Regimenting the Imagery of MarkednessChapter 3. The Administrative Structures of Student LifeChapter 4. Turning Markedness into CultureChapter 5. Students Just Wanna Have FunChapter 6. Where is the Faculty in All This?ConclusionReferencesIndex
“Urciuoli, a leading scholar in linguistic anthropology, quite brilliantly deploys linguistic anthropological theory to reveal how “diversity” is produced in college branding processes. The analysis brings to light quite vividly and powerfully exactly what this branding effectively masks, namely the deep disjuncture between the “diversity” imagined in promotional images of campus life and the everyday lived experiences of racialization among black and brown students and faculty in these institutions.” • Kathleen Hall, University of Pennsylvania