"Situating historical and social shifts in parenthood, Harry Hendrick's latest work is meticulously researched, vigorously argued, glitteringly provocative - and sure to spark robust debate." Alan Prout, University of Leeds "In progressive parenting, children came first. In market liberalism children became subordinate to parental self-interest. How and why is told here absorbingly, from the 1920s to the present." Avner Offer, University of Oxford, author of The Challenge of Affluence. "A richly contextualised and beautifully crafted book on the history of parenting in Britain and the United States. Hendrick offers a sensitively nuanced appraisal of the past, asks pertinent questions of the present, leaving us with a strong message for the future." Alison Haggett, University of Exeter