This book is a companion volume to Beach's previously published Can We Measure What Matters Most? (2021). The two volumes challenge those who support the academic accountability movement's use of quantitative measures to assess teaching and learning. This volume focuses on consumer surveys, which Beach, an expert on teaching and learning, contends reflect popularity more than effectiveness in teaching and learning and are more likely to favor those who want to "play school" with students more interested in credentials than learning…. Recommended. Graduate students and faculty.