"Modesty has long been one of fashion's most debated principles. Equally deemed sexist and empowering, depending on who you ask, covering up--whether for religious, cultural, or personal reasons--makes a statement. Fashion journalist Hafsa Lodi answers the question "Is modest fashion a contradiction?" with a well-researched and tender portrait of the politics and people behind a movement."--Harpers Bazaar; "She gives us all the deets on the modest fashion world diversity, challenges and what's to come future wise"--Salam Girl Podcast *starred review*; "Modesty: A Fashion Paradox, examines the distention that lies at the core of the modest movement, and how it's pegged as the new fashion phenomenon" --AnokhiLife; "Speaking to the high-profile figures, fashion labels and high street stores which have played a significant role in making modest fashion a multi-billion-pound industry, Modesty: A Fashion Paradox also explores the movement's limitations. But what really makes for potent reading is how Lodi debunks the myth that modest fashion is simply a 'Muslim' movement."--AnOther Magazine; "She is thoughtful and reflective in her writing, something a topic like this strongly requires. It would be easy to fall into simple dichotomies of covering one's body is good or bad. However, Lodi avoids this in her shorter pieces. I expect nothing less of her in her book."--Book Riot; "Smart and journalistic, Modesty embraces the heterogeneity of fashion and of modesty to tell a new story about self-expression and freedom." -- Foreword Reviews; "Journalist Lodi debuts with a nuanced and insightful study of the "modest fashion movement" in the Muslim world and beyond." -- Publishers Weekly