Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: 1. Introduction: Alternative Ways of Learning about Microeconomics 2. Theories of Choice: An Overview 3. The Neoclassical Theory of Consumer Behaviour 4. Behavioural Perspectives on Decision-Making 5. Risk and Uncertainty 6. Theories of Firms and Markets: An Overview 7. Production Methods and Productivity 8. Price and Output Decisions (1): From Marshall to Marginalism 9. Price Theory (2): Modern Variations on Marshall and Marginalism 10. The Coordination of Economic Activities 11. Economics of Corporate Strategy and Structure Bibliography Index

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.'

Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: 1. Introduction: Alternative Ways of Learning about Microeconomics 2. Theories of Choice: An Overview 3. The Neoclassical Theory of Consumer Behaviour 4. Behavioural Perspectives on Decision-Making 5. Risk and Uncertainty 6. Theories of Firms and Markets: An Overview 7. Production Methods and Productivity 8. Price and Output Decisions (1): From Marshall to Marginalism 9. Price Theory (2): Modern Variations on Marshall and Marginalism 10. The Coordination of Economic Activities 11. Economics of Corporate Strategy and Structure Bibliography Index

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.'

Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

• Contents: 1. Introduction: Alternative Ways of Learning about Microeconomics 2. Theories of Choice: An Overview 3. The Neoclassical Theory of Consumer Behaviour 4. Behavioural Perspectives on Decision-Making 5. Risk and Uncertainty 6. Theories of Firms and Markets: An Overview 7. Production Methods and Productivity 8. Price and Output Decisions (1): From Marshall to Marginalism 9. Price Theory (2): Modern Variations on Marshall and Marginalism 10. The Coordination of Economic Activities 11. Economics of Corporate Strategy and Structure Bibliography Index

'Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly. It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation.'