Media Research Techniques

This readable, well-organized text is a beginner's guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research.

Instructors will appreciate the sampling of interesting assignments and practical exercises in content analysis, survey interview, social roles, depth interview, rhetorical analyses and library research, together with analyses of their advantages and disadvantages. Examples are taken from newspapers, television, songs and records, comics, advertisements and radio.