Hoppa till sidans huvudinnehåll

Media Engagement

Connecting with Audiences in Media Markets

Inbunden, Engelska, 2025

AvMercedes Medina,David Kimber

3 039 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include experiences from Europe, Latin America, Asia, the Middle East, and the United States. To enable readers to assess and compare contexts, the book supplements theoretical discussions with real-world examples related to legacy and new media from international markets and companies. It also explores the dynamic role of technology and its transformative impact on audience media consumption habits. In doing so, the book provides strategies that foster emotional connections and engagement between media companies and their audiences and offers innovative solutions to face challenges such as news avoidance, eroding media trust, declining audience shares, and content oversaturation.With a thorough exploration of how media companies try to attract their audiences, this book will be of interest to scholars, students, and professionals in the field of media management, media economics, media analytics, and marketing.

Produktinformation

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Media Economy

Alan B. Albarran, USA) Albarran, Alan B. (University of North Texas

Häftad

1 369 kr

Media Economy

Alan B. Albarran, USA) Albarran, Alan B. (University of North Texas

Inbunden

4 189 kr