"With clarity and thoroughness, Christian Fuchs succeeds brilliantly in guiding students through the fields of media economics and the political economy of the media. Covering the widest range of theoretical perspectives and substantive areas, from advertising to media management, from cultural labor to the public sphere, this book is essential reading for anyone who cares about the state of contemporary media."Vincent Mosco, Emeritus Professor of Sociology, Queen’s University, Kingston, Ontario, Canada