Media Economics

Understanding Markets, Industries and Concepts

Häftad, Engelska, 2002

999 kr

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The economic principles of print, film, and recording mediaMedia Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

Produktinformation

Utgivningsdatum2002-05-01
Vikt907 g
FormatHäftad
SpråkEngelska
Antal sidor240
Upplaga2
FörlagJohn Wiley and Sons Ltd
ISBN9780813821245

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Preface vii I. Introduction1. Why Study Media Economics? 3II. Principles of Media Economics2. Economic Concepts 133. Understanding the Market 264. Evaluating Media Markets 42III. The Broadcast, Cable and Satellite Television and Internet Industries5. The Radio Industry 596. The Television Industry 727. The Cable and Satellite Television Industries 868. The Internet Industry 102IV. The Motion Picture and Recording Industries9. The Motion Picture Industry 11910. The Recording Industry 132V. The Print Industries11. The Newspaper Industry 14712. The Magazine Industry 16113. The Book Industry 172VI. Media Economics Research14. Issues in Media Economics Research 187VII. SupplementsAppendix A Reference Sources for Media Economics Research 197Appendix B Commonly Used Financial Ratios 207Glossary of Key Terms 209Index 217