Media Corporate Entrepreneurship

Dr. Min Hang is an associate professor of Media Management and Economics at Tsinghua University, one of the leading institutions in China. She directs an international business journalism program and a research institute on global media business studies at Tsinghua. Specialized in media management, she is the author of a number of books, book chapters and journal articles on new media studies, management and economics in media and cultural industries and global business journalism.

• Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.

“By offering insights into how media corporate world works, this volume may be of interest not only to researchers of media management and economics but rather to a much wider public. The book Media Corporate Entrepreneurship: Theories and Cases serves as an academic source on decision making within transnational media companies, the new media venturing, and the organisational dynamics. … This is a timely and compelling read for practitioners, academia and wider audiences.” (Journal of Creative Industries and Cultural Studies, Vol. 1 (1), 2017)