Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan

Häftad, Engelska, 2018

Av Merlyn Griffiths, Channelle James, Griffiths-James,

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Every great product idea needs a plan, a guideline, and a strategy that takes an innovative idea from conception to production. Mastering the Art helps individuals with a viable idea of a marketable item create a comprehensive marketing plan that is profit-driven and implementable in today's marketplace.

Produktinformation

Utgivningsdatum2018-10-16
FormatHäftad
SpråkEngelska
Antal sidor277
FörlagKendall/Hunt Publishing Co ,U.S.
ISBN9781524979393

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Chapter 1 Ideation: Where Do the Great Ideas Come From?Chapter 2 Marketing Knowledge: What Every Good Marketer KnowsChapter 3 Marketing ResearchChapter 4 Understanding the LandscapeChapter 5 Behind the Doors: Industry AnalysisChapter 6 Situation and Competitor AnalysisChapter 7 Marketing Strategy: Segmentation, Targeting, and PositioningChapter 8 The Defining Moment: Marketing Mix-Developing a Concept ModelChapter 9 Financial Objectives: Budgeting and ForecastingChapter 10 Performance Monitor, Measure, and Change