Mastering Self-Control

Joshua John Clarkson is a consumer psychologist and full Professor of Marketing in the Lindner College of Business at the University of Cincinnati, USA. He is also the founder of Consumer Insights, LLC.

• Introduction; 1. Fuel yourself; 2. Incentivize yourself; 3. Defining success; 4. Being realistic; 5. Intentions to actions; 6. Benchmark progress; 7. Support the self; 8. Maintain, maintain, maintain.

'Professor Clarkson effectively bridges the gap between physiological and evidence-based behavioral solutions. The book gives realistic action items to employ every day for long-term, sustainable change. It is a must-read for anyone looking to truly understand and create the most effective holistic approach for a healthy lifestyle.' Chris Powell, Host and Trainer of ABC's 'Extreme Weight Loss'