Mass Appeal

Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.

• Foreword 1. A Multilingual Toolkit 2. The Executive Summary 3. The Press Release 4. The Op-Ed and Blog 5. The Briefing 6. The Broadcast Appearance 7. The Elevator Pitch 8. The Website and Social Media 9. Key Questions AfterwordSources CitedIndex

Presents a practical guide to communicating policy proposals broadly, strategically, and effectively, discussing the fundamentals and principles of seven specific forms of communication.