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486 sidor
2022

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Författare: Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
Illustratör: black and white 25 Tables 55 Line drawings, black and white 118 Halftones, color 40 Halftones b
Format: Inbunden
ISBN: 9780367721176
Språk: Engelska
Antal sidor: 486
Utgivningsdatum: 2022-06-13
Förlag: CRC Press