Marketing Global Justice

Christine Schwöbel-Patel is Associate Professor at Warwick Law School and Co-Director of the Centre for Critical Legal Studies. She is the author of Global Constitutionalism in International Legal Perspective (2011) and editor of Critical Approaches to International Criminal Law: An Introduction (2014).

• 1 Introduction; 2. Ad-Vocacy: What is Marketing in Global Justice?; 3. A Brand New Justice: How Global Justice became Marketable in the 1990s; 4. 'A Picture Worth More than a Thousand Words': The Value of Global Justice; 5. Working It: The Brand of the Ideal Victim; 6. Kony 2012: Making an Accused *Famous*; 7. Special Effects: The International Criminal Court in the Global Market; 8. Branding the Global (In)Justice Place; 9. 'Occupying' Global Justice.

'Branding and marketing may seem foreign to ethics and justice. But as Christine Schwöbel-Patel shows in this wonderful study, there is no way to understand the contemporary era without examining their relations. In her fascinating and wide-ranging exploration, she convincingly brings out how particular and selective recent initiatives in 'global justice' have been, with special emphasis on our neoliberal practices of international criminal law. After this bracing and disturbing investigation, our study of idealism must begin in acknowledgment of how it has been occupied in our time - but also how other strategies might liberate it for a different future.' Samuel Moyn, Yale University