Psykologi & pedagogik
Pocket
Marketing for Sport Business Success
Bonnie Parkhouse • Brian Turner • Kimberly Miloch • Turner-Miloch
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Provides a practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. The book includes a new chapter dedicated to the growing marketing trend of social media; a comprehensive discussion on the uniqueness of sport marketing; and challenges the reader to apply concepts learned.
- Format: Pocket/Paperback
- ISBN: 9781465287526
- Språk: Engelska
- Antal sidor: 277
- Utgivningsdatum: 2017-07-26
- Förlag: Kendall/Hunt Publishing Co ,U.S.