Managing Start-ups for Success

Entrepreneurship in Difficult Times

Inbunden, Engelska, 2021

AvRajat Kanti Baisya,Rajat Kanti (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd) Baisya

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World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and• Managing the changes in the business environment, market dynamics and other uncertainties.The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.

Produktinformation

Utgivningsdatum2021-07-06
Mått156 x 234 x 26 mm
Vikt635 g
FormatInbunden
SpråkEngelska
Antal sidor316
FörlagTaylor & Francis Ltd
ISBN9780367433444

Tillhör följande kategorier

1.Entrepreneurs and entrepreneurship: Challenges and opportunities2. From an idea to a marketable product: Deciding on the industry category and a product to be launched3. Entrepreneurship ecosystem and start-ups funding 4. Managing risks and negotiating deals 5. Marketing management and strategies for start-ups6. Business family entrepreneurs and new-generation entrepreneurs7. Managing growth and transition of start-ups8. Exiting the business: Routes and processes9. Concluding lessons for success

‘The conventional wisdom has been that entrepreneurship is an innate skill that only a chosen few possess, in this book Prof Baisya debunks that myth by presenting a framework for practising entrepreneurship. This is a rare book and a must read for anyone contemplating a plunge into entrepreneurship.’—Dr Arindam Bose, Leading biotechnology consultant and Member of the USA National Academy of Engineering & Director of Dyadic International, Inc.‘The book has been designed to give critical lessons and insights into business functions for managing a start-up successfully, it covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.’—Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia‘Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.’—Dr Esben Østergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics