Managing Innovation, Design and Creativity

Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

• Introduction Chapter I What are innovation, creativity and design?InnovationCreativityDesignReading suggestions:Some useful websitesChapter II Innovation = creativity & commercialisationCase Study 1 BBC’s ‘Walking with dinosaursAppendix I Meet the DinosaursAppendix II Stages of the animation processAppendix III Excerpt from Brand GuideAppendix IV Awards as of 30th October 2001Chapter III Structured processes for developing new productsThe evolution of the new product development processThe Stage-Gate ProcessDevelopment Funnel and Product Portfolio ManagementThe role of the project leaderReading suggestions:Some useful websites:Chapter IV A note on globalisationMyth or Reality?DefinitionsEnablers and drivers of GlobalisationAdvantages of Global InnovationThe Flipside of the CoinObstacles to Global InnovationHow to structure for R&D in a global context?What does Global mean in the context of new product development?What to consider when going globalSummaryReading SuggestionsUseful Websites:Chapter V Innovation & branding for the webCase Study 2 ihavemoved.com - AAppendix I Background to the 4 foundersChapter VI Strategy – emergent or planned, and other issuesStrategy – planned or emergent?Strategy and InnovationUseful Concepts and Frameworks for Strategy DevelopmentDesign and StrategyReading SuggestionsSome useful Websites:Chapter VII Branding and InnovationWhat is a Brand?Brands and innovation – a closer lookBrands and the webReading SuggestionsSome useful websites:Chapter VIII The value of market researchCase study 3 Black & Decker’s QuattroAppendix I Company HistoryAppendix II Capital Appropriation Request, Summary ExtractsChapter IX Approaches to Market ResearchWhat is it about market research?Traditional approaches towards market researchThe FutureReading SuggestionsSome useful websiteChapter X A note on teamsTeam compositionReading SuggestionsSome useful websiteChapter XI Collaboration – innovation in manufacturingCase Study 4 The Lotus EliseChapter XII The role of prototypesWhy use prototypes?What prototype?Problems with prototypesReading SuggestionsSome useful websiteChapter XIII Collaborating for innovationSome backgroundReasons for and benefits of collaborationWhat gets in the way of collaborationHow to make collaboration workOpen innovation and user-led innovationReading SuggestionsChapter XIV Innovation & industry contextCase Study 5 Roche – SaquinavirAppendix I Team membersAppendix II Drug Discovery Value ChainChapter XV The effects of industry and cultural contextWhy think about context?Understanding constraintsContextual factors at the industry levelContextual factors – the national levelChapter XVI Informal networks and the management of knowledgeInformal networksWhat is knowledge?The importance of knowledge managementThe management of knowledgeReading SuggestionsSome useful websiteChapter XVII Innovation for the environmentCase Study 6 Plastwood by Dumfries RecyclingAppendix I Alternatives to RecyclingAppendix II Recycling at BPIChapter XVIII Green design – clean environment or clean conscious?The argument for environmentally responsible designWhat are environmentally responsible products?Natural capitalism versus ‘green design’The role of the designerReading suggestions:Some useful websitesChapter XIX Note on Intellectual Property Rights (IPR)Types of intellectual property rightsReading suggestions:Some useful websitesChapter XX Innovation in large organisationsCase Study 7 GKN –Light Composite Joint DiskAppendix I Manufacturing Flow for the CDJAppendix II Summary of technical & commercial advantages and technical limitationsChapter XXI Organising for innovationThe process routeIncremental versus radical – what’s the difference?The people routeA holistic approach to innovationInnovation rolesReading suggestions:Some useful websitesChapter XXII Venturing – beyond company boundariesAvenues for realising innovationThe Venture Capital IndustryFinding venture capitalSources of external fundingReading suggestions:Some useful websitesChapter XXIII Innovation in Financial ServicesCase study 8 Shared Appreciation Mortgage - Bank of ScotlandAppendix I Additional InformationChapter XXIV Innovation in the service industryParticularities about the service industryDesign and service developmentService development – what drives success?Suggested ReadingUseful WebsitesChapter XXV Failure, risk and measuring in innovationWhat underpins success and causes failure?The complexity frameworkIs failure really failure?Minimising risk of failure – risk managementMeasuring successSuggested ReadingChapter XXVI Building for innovationCase Study 9 John McAslan & PartnerAppendix I Main players involved in the design & build of Yapi Kredi BankAppendix II Development of the John Lewis PartnershipChapter XXVII Company culture & architecturePutting your work environment to workChanges in working practices and the office environmentChange the work environment – but for the right reasonsSuggested ReadingSome useful websitesChapter XXVIII Outsourcing – designers in or out?Ins and outs of outsourcingDesigners – in or out?The case study of the MuZ SkorpionConcluding RemarksReading SuggestionsSome Useful WebsitesChapter XXIX Putting all pieces into placeCase 10 The Technology PartnershipAppendix I Major Developments in the TTP Group since 1990Appendix I Group StructureAppendix III Financial PerformanceAppendix IV The Venture Fund – article from ‘Financial News’Chapter XXX The innovative organisationLeadership – the most critical ingredientThe role of company cultureSuggested ReadingUseful WebsitesChapter XXXI Changes in the world and innovationThe next innovation challengesDiscontinuous innovationThe balancing actThe future of business – all changeSuggested ReadingUseful WebsitesChapter XXXII Disruptive innovationCase 11 SAM - disruptive change in executive searchAppendix IChapter XXXIII Managing without control?Case 12 SAM HeadhuntingAppendix I How to use the case studiesAppendix II Innovation Best Practice - achievements and remaining challenges since 2003Appendix III Categories of DesignSuggested ReadingUseful WebsitesReferences