Management Strategy: Achieving Sustained Competitive Advantage

Häftad, Engelska, 2016

Av Alfred Marcus, Anne Cohen

2 839 kr

Slutsåld

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy. Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.

Produktinformation

  • Utgivningsdatum2016-05-16
  • Mått191 x 231 x 10 mm
  • Vikt420 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor272
  • Upplaga3
  • FörlagMcGraw-Hill Education
  • ISBN9781259345487