'In this stunning collection, a stellar lineup of television scholars explains why Mad Men is the most important work of filmed entertainmentA" on any America screen in the past decade.' - Thomas Schatz, author of The Genius of the System: Hollywood Filmmaking in the Studio Era; 'A terrific set of essays that not only sheds light on Mad Men but also on the role that TV plays in depicting the American dreams-and nightmares-of the Baby Boom past.' - Lynn Spigel, author of Make Room for TV: Television and the Family Ideal in Postwar America; 'Matthew Weiner's Mad Men is all about the hidden meanings behind sleek surfaces and evasive silences, and Gary Edgerton's collection of essays cleverly mines those depths for a rich bounty of treasure ... one thoughtful readable chapter after another.' - David Bianculli, TVWorthWatching.com, TV critic, NPR's Fresh Air; 'Some of the leading names in television studies bring their analytical abilities to one of the best television shows of all time. A winning collection - highly recommended!' - Roberta Pearson, editor of Reading Lost: Perspectives on a Hit Television Show