Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do

from the bestselling author of The Radical Leap and greater than yourself comes the first book to directly address love as a hard-core business principle that generates measurable results
Its time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, its the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. When love is part of an organizations framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They dont serve others out of obligation, but because of a genuine desire to improve peoples lives. And when customers reciprocate by loving your products, your services, and your people, thats when something great happens. Thats when you get loyalty. Thats when you get raving fans. Its a refreshingly human way of doing business.
Drawing on his work with a wide variety of companies from the Fortune 100 to smaller family-owned businesses, top consultant Steve Farber shares proven strategies, inspiring case studies, and practical lessons on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, its just damn good business.