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The current literature on consumerism is diverse, scattered, and unsystematic. This book remedies this by identifying the beginning of mass consumer society in the United States, starting with the New Deal. The New Deal framework of guaranteeing new home purchases by means of low down-payment, fixed-rate home mortgages lasted until the 1970s, at which time the legal framework unraveled due to a sustained attack on New Deal racism. Despite this, American consumerism continued and even flourished without a regulatory structure. This book analyzes seven key pieces of federal legislation which undergird American consumer society to this day.
Bob Sullivan is a professor emeritus of the political science faculty of the City University of New York. He has published five books and approximately 25 articles in peer refereed academic journals, and lives in Brooklyn, New York.
Table of ContentsPrefaceIntroductionPart One—The Regulatory Society1. Democrats and Republicans Before 19322. Glass-Steagall as Foundational Legislation3. Joe T. Robinson’s Home Owners’ Loan Act4. The 1934 Housing Act and “Redlining”5. Wagner-Steagall and Public Housing6. Steagall-Wagner and the Creation of “Fannie Mae”7. The 1945 Amended GI Bill and American Racism8. African American Exodus and the 1949 Housing Act9. Explosion! Levittowns and Shopping MallsPart Two—The Deregulated Society10. The White Working Class and the “Treaty of Detroit”11. Brown, Civil Rights and the End of the New Deal12. The 1970s: New Republicans and Old Democrats13. Depository Institutions and the Flowering of Bain Capital14. The Privatized Mortgage Industry of the 2000s15. From Brooksley Born to Sarbanes-Oxley16. Dodd-Frank and Legislative Approval of Consumer SocietyConclusions: The Consumer ParadiseChapter NotesBibliographyIndex
