This reading of the recent history of qualitative research from the leaders of the Cardiff school of ethnography provides a measured, useful analysis of a field now so vast as to be unwieldy, so conflicted (in part) as to be balkanized and so multi-faceted as to appear opaque when transparent, transparent when opaque. The authors present a balanced perspective in their book, referring to classic texts and themes in examining contemporary issues. Chapters such as 'Whose Side Are We On?' make this book a contender for required reading in a qualitative methods class where beginners too easily slip into an individualistic way of viewing respondents/participants. I enthusiastically recommend this book as an essential text to anyone wanting to better understand the field and literature of qualitative research.