“…a deeply researched and powerfully argued analysis of Benny’s persona, productions, distribution, advertising, and sponsorship from the early 1930s through the late 1950s. …It is a must-read for scholars seeking to understand the inner workings, products, and impact of mass media and intermedia development, consumer culture, and celebrity culture during the heyday of mid-twentieth-century American commercial radio broadcasting and how to write about such issues incisively and inclusively.”