Invisible Game

The Secrets and the Science of Winning Minds and Winning Deals

Inbunden, Engelska, 2022

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Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations.The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You’ll also find Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactionsSmart techniques to build rewarding customer relationshipsThe psychology behind gains and losses revealing new keys to profitable pricingReal-life advice on how to counter a buyer’s intimidation tactics: time, uncertainty, fear, and silenceAn essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals—like lawyers, accountants, freelancers, consultants, and programmers—who regularly sell their services to other businesses.

Produktinformation

Utgivningsdatum2022-11-24
Mått152 x 229 x 16 mm
Vikt527 g
FormatInbunden
SpråkEngelska
Antal sidor272
FörlagJohn Wiley & Sons Inc
ISBN9781394152988

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Företagsekonomi inom Ekonomi och ledarskap

KAI-MARKUS MUELLER is a professor of consumer behavior with a research focus on behavioral pricing. He is a neuroscientist by training and is the inventor of the NeuroPricing™ concept. GABRIELE REHBOCK is a multiple award-winning sales expert. As a top executive in the fragrance industry, she carried P&L responsibility for global customer relationships including Colgate-Palmolive, Henkel and Procter & Gamble.

Introduction: It’s Never Been Harder to Be a Salesperson 1Part I: Building Your Situational Awareness 171. The Forces Behind the Invisible Game 212. All Sales Are Won and Lost on Illusions 333. Controlling Illusions = Controlling the Deal 394. Relativity and Anchoring: The Illusion of Numbers 53Part II: Playing Defence and the Power of “no” 635. Price = Maths + Story 696. Psyched Up or Psyched Out? 757. Paying the Price of ‘Yes’ 818. Overcoming the Fear of ‘No’ 919. Expand Your Comfort Zone 10510. From the Buyer’s Playbook: Time, Uncertainty, Fear, and Silence 119Part III: Playing Offence and the Powers of Influence 13511. Personal Versus Paper Power: Where’s Your Leverage? 13712. What Buyers Think and How They Make Decisions 14513. What Is Your Re-pricing Strategy? 16114. Who Will You Anchor Today? 17115. Why Equal Things Aren’t Always Equal 17716. The Power of Free and the Power of Now 18517. To Bundle or Not to Bundle: Is That Really the Question? 19118. Decoys and the Power of 3 20119. The Power of the Next Small Thing 209Conclusion: Has It Really Never Been Harder to Be a Salesperson? 217Epilogue: Some Final Takeaways from Gaby and Kai 219Acknowledgements 225About the Authors 229Notes 231Index 245