Introspection

In 2005, two brothers with a background in the music industry decided to channel their love for sound into a different medium: fashion. Laurent and Arik Brittons Paris-based brand IRO remixes Parisian sophistication with New York sass, a look thats both chic and rock n roll. Introspection marks IROs 15th anniversary and highlights the spirit of a brand that has influenced style worldwide, with more than 45 stores in New York City, Los Angeles, Miami, and beyond. This beautifully designed book features 20 fashion campaigns photographed by major names including Benot Peverelli, Karim Sadli, and Alex Cayley, among others. Accompanying essays by fashion writer Laurence Benam showcase the brands identity and follow the designers throughout the making of a campaign.