Introduction to the Entertainment Industry

Andi Stein is a Professor in the Department of Communications at California State University, Fullerton. She is the author of Why We Love Disney: The Power of the Disney Brand and Attracting Attention: Promotion and Marketing for Tourism Attractions and co-author of News Writing in a Multimedia World. She worked as a journalist and public relations practitioner for 16 years prior to entering academia. Stein has a B.A. from George Washington University, an M.A. from the University of North Carolina at Chapel Hill, and a Ph.D. from the University of Oregon. Beth Bingham Georges is a full-time Lecturer in the Department of Communications at California State University, Fullerton. She began her career in television news and has more than 18 years experience as a reporter, anchor, and producer in markets in Southern California and Georgia. Georges is the author of Workbook for Broadcast News Writing for Professionals. She has a B.A. from the University of California, San Diego, and an M.A. from California State University, Fullerton.

• List of Figures – Acknowledgments – Introduction to the Entertainment Industry – Film – Television – Radio – Theater – Music – Museums – Theme Parks – Sports – Travel and Tourism – Shopping – Gambling and Casino Gaming – Video and Online Games – Publishing – Event Planning – Contributors – Index.