Into the Value Zone

Ron Wood is a Professor in the School of Management at Marist College, New York. Professor Wood has worked or consulted for firms, such as IBM, RWD Technologies, GE, and Johnson and Johnson. He has over thirty years of experience in strategic management, research and analysis, and management training.

• Chapter 1 A New Approach for Business AnalysisChapter 2 Sustaining Your Performance in the Value ZoneChapter 3 The Value Zone Hall of FameChapter 4 The Interconnectivity of the Elements of the Value ZoneChapter 5 Leadership—The Heart of the Value ZoneChapter 6 Building and Sustaining an Enduring CultureChapter 7 Sustaining Profitable GrowthChapter 8 Continuous Expansion into New MarketsChapter 9 Creative and Imaginative InnovationChapter 10 Building and Sustaining Efficient BusinessChapter 11 Building and Sustaining Quality in Products and ServicesChapter 12 Gain and Sustain Competitive AdvantageChapter 13 ConclusionPart 14 Appendix: Thomson Financial 25 Yr. Income StatementPart 15 Index

In this world of quarterly earnings and myopic short-term thinking, we can easily forget that certain firms have outlived their competitors, sometimes for decades upon decades. Ron Wood, a sharp and seasoned executive, uses his experience, acumen, and academic knowledge to make a compelling case for what distinguishes the companies that will be with us in time to come, from those that won't.