Internet+ and Electronic Business in China

Innovation and Applications

Inbunden, Engelska, 2017

AvQiongwei Ye,Baojun Ma,China) Ye, Professor Qiongwei (Yunnan University of Finance and Economics,China) Ma, Associate Professor Baojun (Beijing University of Posts and Telecommunications,Professor Qiongwei Ye,Associate Professor Baojun Ma,Associate Baojun Ma

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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Produktinformation

Utgivningsdatum2017-12-12
Mått152 x 229 x 15 mm
Vikt666 g
FormatInbunden
SpråkEngelska
Antal sidor584
FörlagEmerald Publishing Limited
ISBN9781787431164

Tillhör följande kategorier

Affärsutveckling inom Ekonomi och Ledarskap
E-handel inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap

PrefacePart I: Theoretical Foundation of E-BusinessChapter One: Connotations of E-BusinessChapter Two: E-Business ModelsChapter Three: E-Business IntelligenceChapter Four: E-Business LogisticsPart II: Internet+ E-Business Model InnovationsChapter Five: Internet+ AgricultureChapter Six: Social Business Chapter Seven: O2O Chapter Eight: Internet Financing Part III: E-Business Platform ApplicationsChapter Nine: Bilateral MarketsChapter Ten: E-Business Platform Information Search Services Chapter Eleven: Diversity Assessment of E-Business Platform Information Search ServicesChapter Twelve: Extraction of Diverse E-Business Platform Information Search ServicesChapter Thirteen: Emotional Analysis of Online Reviews on E-Business PlatformsChapter Fourteen: Semantic Searches of Online Reviews on E-Business PlatformsPart IV: Internet+ E-Business ProjectsChapter Fifteen: Internet+ Resource EnterprisesChapter Sixteen: Mobile InternetChapter Seventeen: The Business Intelligence System Based on Big DataChapter Eighteen: The Social Campus Witkey System

In the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects.