Internet+ and Electronic Business in China 1

bokomslag Internet+ and Electronic Business in China

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584 sidor
2017

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Författare: Qiongwei Ye, Baojun Ma, Professor Qiongwei Ye, Associate Professor Baojun Ma, Professor Qiongwei Ye
Format: Inbunden
ISBN: 9781787431164
Språk: Engelska
Antal sidor: 584
Utgivningsdatum: 2017-12-12
Förlag: Emerald Publishing Limited