International Strategic Management

Challenges And Opportunities

Häftad, Engelska, 1992

Av Franklin R. Root, Kanoknart Visudtibhan

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Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.

Produktinformation

Utgivningsdatum1992-05-01
Mått178 x 254 x 15 mm
Vikt476 g
FormatHäftad
SpråkEngelska
Antal sidor268
FörlagTaylor & Francis Inc
ISBN9780844816661

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Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.